I do wonder who is trying to get the media to kill Apple, suggesting one of the worst products for profit margins…the TV. TV makers struggle to turn a profit. The average TV buyer does so once every 5 years…maybe. So Apple putting out a TV means that in gen 1 it has to grab a lot of people ready or willing to trade. Next, you have to overcome the content gorilla in the room. What is going to make it better? Content, we have to assume that in order to get an Apple TV to be an all in one device, that EVERY content provider or the major ones at the very least are going to change their current game plan and let Apple be the cable box/DVR/On demand/Pay per view service…Yeah that is believable. It just seems like a loser all around to get too deep into TV.